a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.
የቻናል ዝርዝሮች
a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.
Welcome to a branded world, a podcast about all things branding by Luiza Campos from marcastrategy. A branded world explores great brands and interview experts and provide actionable advice to help you build a remarkable brand. If you are a nonprofit, a small or medium-size business or an entreprene...
የቅርብ ጊዜ ክፍሎች
94 ክፍሎች
15 lessons from over 30 years of value creation – with Todd Kelly
Growing your business is hard and this is especially true if you’re a small organization. Wouldn’t it be great to learn from a seasoned marketer with...
93 - Inside the fastest growing social media teams - with Miruna Dragomir
In 2020, many brands pulled back their advertising and marketing. To ensure they could continue to connect and be helpful to their audiences, many sig...
92 – How to build a personal brand
If you’re starting your career, your consultancy, or small business, and want to position and differentiate yourself in the marketplace, elevate your...
91 - The business case for sustainability - with Chad Park
There are increasing expectations from consumers and investors alike for brands to demonstrate their genuine commitment towards a more sustainable fut...
90 - How gamification can improve lives and bottom lines - with Oliver Šimko - Part 2
This episode is the second part of my interview with Oliver Šimko.
Gamification can be highly effective in a variety of areas, from attracting c...
89 - How gamification can improve lives and bottom lines - with Oliver Šimko - Part 1
Gamification has become a bit of a buzzword in the last few years, but it’s not just a gimmick. Gamification uses game design principles, behavioural...
88 - Becoming the story
We like to think we’re rational beings and we mistakenly believe that we can persuade or create the action we want by creating awareness of an issue o...
87 - How small brands become powerful
Entrepreneurs, small business owners, and non-profits have very limited time and resources. How should they use the little time and resources they hav...
86 - Brand and Culture
When you’re a small team culture is easier to manage but as you grow and hire more people, it becomes harder to preserve. It can easily grow and morph...
85 - Beyond 2020
2020 was quite the year and as much as we’re all looking forward to putting it behind us, what are some learnings and insights we can take away from t...
84 - How to influence and win clients with copywriting - with Rob Marsh
Chances are that your audience will first hear or read about you before you ever have a chance to engage with them in person. The language you use, yo...
83 - How values impact engagement - with Cian Murphy
In this episode, we talk to Cian Murphy, Co-Managing Director of nfpSynergy, a research firm based in London, UK. Cian is an expert in quantitative r...
82 - Hipnostalgia: The A&W story - with Sarah Mueller
In this episode, I talk with Sarah Mueller, SVP of Marketing and Development for A&W Restaurants Inc.
Sarah tells us the story of the over 100-y...
81 - Challenge Accepted - with Jason Horowitz
By all measures, Hot Wheels is a brand success story. It’s sold in over 150 countries, has universal brand awareness and it's the best selling toy in...
80 - The future of brands
With everything that is happening in the world right now, we’ve seen brands struggle on how to best react.
Global market trends and the signifi...
79 - How to protect your brand - with Etienne Sanz De Acedo
Protecting your brand starts with registering your trademark but it needs to go well beyond that. As the CEO of the International Trademark Associatio...
78 - How to build a resilient culture - with Lorne Rubis
An organization’s culture is not just about having a positive work environment, it’s about having the right team, that acts the right way and makes th...
77 - Necessity is the mother of invention
So, we’re still in the midst of the pandemic, and brands are trying to figure out what to do.
By now most organizations have cut costs and are a...
72 - How to go from “one of many” to “one of a kind” - with David Lemley
In this episode, I speak with David Lemley, president and chief strategist of Retail Vodoo, about the main external challenges brands face in their pu...
76 - Marketing during COVID-19 – 6 guiding principles
The two questions that I’ve been getting the most this past week from organizations are, “Should we continue to market? and "Do we need to engage or t...
75 - Crisis communications - with Scott Crockatt
I don’t think anyone was quite prepared for the COVID-19 crisis we’re all facing right now.
Unfortunately, this crisis will likely severely affe...
74 - The Harlem Globetrotters: How this legacy brand made a come back
In this episode, I speak to Brent Baldwin, head of brand marketing for the Harlem Globetrotters. Brent shares the history of the globetrotters, the ev...
73 - The need for brand alignment to deliver the right experiences - with Chris Wallace
Many brands leave to chance that front facing staff will know how to interpret the brand and create the right interactions with external audiences. Th...
71 - How McDonald’s manages to be one of the world’s most valuable brands? Part 2 - with Usman Tahir Jutt
In this episode, Usman shares with us in detail what the selection and training process is like for a potential MacDonald’s owner and operator. This i...
70 - How McDonald’s continues to be one of the world’s most valuable brands? Part 1 - with Usman Tahir Jutt
According to a 2019 study by Statista, McDonald’s brand value is estimated at over $130 billion dollars. Almost three times more than number two, Star...
69 - How the YMCA after 175 years, stays relevant to each community they serve and as a global brand - with Ken Lima-Coelho
Part of the YMCA success is their ability to change, but how does a massive global organization master the art of understanding audience needs, have t...
68 - Part 3 of 3: Airbnb's powerful culture and how you can do it too - with Douglas Atkin
This is the third and final episode of a three-part series where we go deeper on how to define and operationalize your purpose and core values and how...
67 - Part 2 of 3: How Airbnb defined and operationalized their core values and how you can do it too - with Douglas Atkin
Almost every organization has a set of values, but most don’t know how to live by them. Operationalizing your values, translating them into actions an...
66 - Part 1 of 3: How Airbnb found and implemented their purpose and how you can do it too - with Douglas Atkin
There is a lot of information about defining your purpose but there is not a lot on how to find your purpose and even less on how to implement it. Thi...
65 - Using events to reinforce your brand and internal culture - with Eryne Sarabin
Events can be a great way to fully immerse your audience in your brand. Good food and a good venue are important but to achieve a memorable brand expe...
64 - How to express your brand in a physical space - with Nicole Matos and Chris Goodrow
Injecting your brand in your spaces enhances the connection with your brand values reinforces your culture, nourishes staff and customer engagement an...
63 - How to really know your audience
Every brand should have a good handle on who their ideal customer is, not just based on age or gender but rather on their needs and desires. In this...
62 - How Netflix brought down a giant and became a market leader by remaining true to their brand purpose
In this episode I’m talking to Barry Enderwick, who helped shape the Netflix brand in its early days. We discuss how Netflix has been able to continuo...
61 - How to use sound to make your brand stand out and help tell your story
Most brands dedicate resources to carefully select the right images and although sound can make an image much more powerful very few brands spend time...
60 - How Airbnb built a cult like brand - with Douglas Atkin
Douglas Atkin, former Head of Community at Airbnb walks us through how to identify your purpose, how to evaluate it to ensure it’s a good one and how...
59 - Creating “Accidental Activists” one bottle at a time – with Kendra Peavy from Swell Bottles
Swell Bottle was not the first to come up with a multi-use water bottle but how did they get the attention of people like Oprah, publications like Vog...
58 - How Lush Cosmetics grew a cult like following by being unapologetically true to their values – with Brandi Halls
Lush Cosmetics is not afraid to stand for what they believe in and what they are against. In this episode Brandi Halls, Brand Director North America,...
57 - The behind the scenes of a social enterprise - with Dave Cree
Social enterprise may likely be the new business model.
In this episode I’m talking to Dave Cree, co-founder of Common Good Linens. Get a behin...
55 - How Instagram can help you grow your business - with Tyler J. McCall
With 1 billion users spending an average of 53 minutes a day on the app, 50% actively following brands and 72% purchasing from them, Instagram is a pl...
54 - What are the characteristics of a remarkable brand - with Chris Kneeland
What makes a remarkable brand, well…remarkable? What are their characteristics? What decisions their leaders make? What goals they pursue? Do they sha...